The Pexus journey, 2005 to 2026 — twenty years, one path.
02 · JOURNEY · 2005–2026
- 2005–2009 Origins ERA LOOK · CRT
The First Machine
An old family PC, HTML and JavaScript essentials, anime fan sites and forums, Photoshop CS3 lineart coloring, Windows Movie Maker edits. Where composition, color harmony and code first met.
- 2010–2012 Community ERA LOOK · CRT
Most Wanted Crew
The Need for Speed World community website — mostwantedc.webs.com — 450+ members with their own groups, forums, profiles, avatars, galleries and chat. A community architect at work.
- 2012 Power ERA LOOK · CRT
Alienware m17x R4
Serious hardware for serious ambitions — heavier design work, video editing and the gaming community that pulled him deep into automotive culture.
- 2013 Motion ERA LOOK · CRT
Sony Handycam XR-55
The first camera. Sony Vegas, then Adobe Premiere — color grading, short-film making, VFX and SFX. The lens became a storytelling tool.
- 2014 Craft ERA LOOK · CCD
a7SII · RSC2 · The Rig
Sony a7SII with DJI RSC2 stabilizer and a high-end RGB build. Freelance automotive photography, lightpainting, multi-light compositing — featured by Liqui Moly magazine and Mercedes-Benz social accounts. Pexus is founded.
- 2016–2020 Growth ERA LOOK · CCD
Hussam Service ×6
Head of marketing for an automotive maintenance startup: Meta marketing, events, reseller partnerships and a customer app — growing one branch into six in four years.
- 2020 Expansion ERA LOOK · CMOS
The American Chapter
To the USA — business models, financial systems, corporate management. Freelance for Enterprise, 5 Canons, Zara and DKNY. Tampa car meets. Then back to Iraq with CGI: Element 3D, Blender, rigging, cinematic 3D integration.
- 2022 Recognition ERA LOOK · CMOS
First Place
First place in Iraq's inter-university short-film competition — a film on domestic violence scripted, directed, filmed, edited and translated by one person, crowned by the Dean of the College of Arts at Mustansiriyah University.
- 2022–2023 The Stage ERA LOOK · CMOS
One Man, Big Events
The Station conference for Wolf Oil. The Castrol conference and contract with Sardar Group and Haider Group. And Baghdad's first rap night of its kind — covered by The New York Times and VICE.
- 2025 Finance ERA LOOK · CMOS
Al-Karmal Brokerage
Head of marketing for a stock exchange brokerage — social-first awareness, CRM and custom ERP administration for Iraq's financial sector.
- 2026 Invention ERA LOOK · CMOS
Three Screens
dates.iq — Iraq's first 3D interactive e-commerce site. Tryptophan — an AI-powered beauty platform invented in-house. Aztec Oils Iraq — a UK brand launched into a new market.
- 2026 Pexus ERA LOOK · CMOS
Pexus Technologies
Cameras, code, AI, events and high-end machines — one integrated growth partner. 20+ specialists trained and led by Hussein Alreefi. Campaigns reaching 100M+ worldwide. 10+ inventions in the pipeline.